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                            Blackberry Storm                           Apple iPhone                         

          Blackberry Storm touch screen        vs          Apple iPhone screen      

The Blackberry Storm - RIM's rival to the iPhone The device features RIM's first touchscreen, complete with a 'clickable' screen that the company says simulates the feel of a physical keyboard. The 3G Storm features 1GB of onboard memory storage and a card slot that allows for up to 16GB of additional storage.

But while it's hoped that the Blackberry Storm will be an 'iPhone killer', questions remain about whether the product can match the popular Apple consumer device in several key areas. Here's a look at how the Storm stacks up against the iPhone in terms of price and features.

Cost                                                                                                                      

One of the most striking features of several new smartphones is their low cost. Apple priced the iPhone 3G at $199 with a two year contract with AT&T. The Blackberry Storm cost $299, but it if it really aims to be the 'iPhone killer' that its makers hope it will be, then it will need a lower price point.

Business features                                                                                                  

The iPhone is seen as a legitimate enterprise device now that it has access to Microsoft Exchange Activesync, a licensed data-synchronisation protocol whose built-in support will give IT departments the ability to set password policies, set up VPN settings and perform remote data wipes on iPhones that have been lost or stolen. The iPhone also took a big step forward when it gained access to Cisco IPsec VPN, which Apple says will "ensure the highest level of IP-based encryption available for transmission of sensitive corporate data".

However, as some analysts have pointed out, the Blackberry still sets the standard for enterprise wireless devices due to its larger array of security policies, including the ability for IT departments to disable its digital cameras; to enable or shut down specific Bluetooth profiles and set how long the device is 'discoverable' using Bluetooth; and to define which applications on a Blackberry can access GPS capabilities.

Keypads                                                                                                                

This could be an intriguing matchup, since neither the iPhone nor the Storm has a physical slide-out keyboard like the T-Mobile's new smartphone - the G1 does. However, RIM says that it is changing the game of how touchscreen keypads work with what it calls a 'clickable screen'. This means that users can actually press down on the digital keys on the screen and feel them being pressed and released just like they'd feel a mouse button being pressed and released.

Thus, users will in theory be able to type much easier by having the touch of a standard qwerty keyboard on the digital screen of their smartphone. Though we won't know for certain until it's tested out by more users, the Storm's keyboard gets the edge here for its ambition and creativity.


Take this quiz to decide whether a Blackberry or an iPhone is right for you                 

1. Which feature is most important to you.
    A. Top-notch security 
    B. A cool slick interface

2. When on the go, what do you need most?
    A. Turn by turn GPS directions
    B. Information on nearby businesses

3. Which do you use more?
    A. IM
    B. SMS

4. How often do you need to check your e-mail?
    A. If it’s not instant, I feel behind.
    B. Every 15 minutes or so.

5. Are you a major multi-tasker?
    A. Of course, that’s my life
    B. Not at all.

6. Which wireless carrier are you partial to?
    A. Not any one carrier
    B. AT&T, despite famously bad coverage.

7. Do you like customizing your gadgets?
    A. I want them to do everything out of the box.
    B. I love finding new apps and add-ons .

If you answered mostly A, then you want a BlackBerry to tap into its leading-edge enterprise functions and cross-carrier flexibility.
If you answered mostly B, pick up a sleek and sexy iPhone for a stylish,
customizable mobile experience.

Blackberry Throws iPhone Sales a Curve
Story by Roy Furchgott



The iPhone lost its spot as top-selling phone to the BlackBerry Curve in the first quarter of 2009, but that doesn’t necessarily spell the end of the iPhone’s market dominance, said Ross Rubin, an analyst for researchers The NPD Group.

According to an NPD survey, the five top-selling smartphones between Jan. 1 and March 31 were the BlackBerry Curve, the Apple iPhone 3G, the BlackBerry Storm, the BlackBerry Pearl (not including the Pearl Flip) and the T-Mobile G1 with the Android operating system.

The Curve was the big winner for two main reasons, said Mr. Rubin. One was Verizon’s “Buy one, get one free” deal for the BlackBerry. “That promotion pushed it over the top,” he said. Another reason is that the Curve is available through four major carriers, while the iPhone remains exclusive to AT&T.

Not to take anything away from the capabilities of the Curve, however. “It’s lightweight, inexpensive and thin, and it embodies the characteristics that make the BlackBerry a popular phone,” said Mr. Rubin.

The fact that the Curve shot ahead on an aggressive promotion signals promise for the much-awaited Palm Pre. “When a carrier supports a device, it does well,” Mr. Rubin said, adding that Sprint had promised record spending to market the Pre. The Pre may be the iPhone’s most prominent challenger in coming months.

Also notable was entry of the T-Mobile G1 into the top five phones, which signals the growth of the smartphone category despite the typically higher cost of their calling plans. “We see smartphones continue to gain share in the overall handset category,” said Mr. Rubin.

With the BlackBerry promotion over, the iPhone may recapture the top slot, unless a new iPhone is about to come out, said Mr. Rubin. He said that shipments of a current model tended to dry up before a new release, which can drive down sales numbers.


 



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